Kildare Village App


  • Introduction

    • Brief: Build a mobile app for Kildare Village to give users access to daily offers, save favorites, and find stores.

    • Challenge: Make luxury shopping feel effortless for busy, style-focused users.

    • Goals: Streamline discovery, make saving and finding products easy, and boost in-store visits.

  • Discovery Phase

    • Stakeholder interviews: Got input from Value Retail and boutique managers on must-have features.

    • Business requirements: Drive store traffic, highlight promotions, and support loyalty.

    • User needs: Shoppers want quick access to deals, easy favorites management, and a smooth store locator.

  • Problem Framing

    • Problem: Shoppers struggle to find the best deals and navigate 1,000+ boutique options.

    • Success: Users can browse offers, save products, and get directions in a few taps.

    • Constraints: Must be mobile-first, support frequent content updates, and work for tourists and locals.

  • User Research

    • User interviews: Talked to frequent shoppers and tourists about their shopping habits.

    • Competitive analysis: Reviewed other outlet and luxury shopping apps for best practices.

    • Market research: Found that real-time deals and easy navigation drive app engagement.

  • Synthesis

    • Personas: Deal-seekers, fashionistas, and out-of-town visitors.

    • Journey mapping: From app open to finding a deal, saving a favorite, and navigating to a store.

    • Key insights: Speed and simplicity win—users want to get to the good stuff fast.

  • Solution Development

    • Info architecture: Home screen for daily offers, tabs for favorites and store locator.

    • Wireframes & prototypes: Iterated on card layouts and navigation flows.

    • Visual design: Clean, modern, and brand-aligned—easy on the eyes, big tap targets.

  • Testing

    • Usability testing: Ran sessions with real shoppers—flagged confusing flows and slow screens.

    • User feedback: Tweaked card layouts, improved search, and made saving favorites frictionless.

    • Iterations: Streamlined store locator and added quick-access to saved offers.

  • Implementation

    • Handoff: Delivered annotated wireframes and mockups to devs.

    • Dev collab: Worked through edge cases and ensured smooth content updates.

    • Go-to-market: Promoted in-store, via email, and through tourist partners.

  • Results & Impact

    • Metrics: Higher app downloads, more in-store redemptions, and strong user retention.

    • User adoption: Shoppers loved the easy access to deals and favorites.

    • Business impact: Boosted foot traffic and loyalty for Kildare Village boutiques.

    • Lessons learned: Fast, focused flows and real-time content are key for retail apps.

I have been contracted to work on the User Journey and patterns of process for an App dedicated to providing users with access to daily special offers, the ability to save favorite products, and access store locators.

Kildare Village is among the nine Chic Outlet Shopping Villages developed by Value Retail, a company established in 1992. Value Retail is renowned for introducing and managing Chic Outlet Shopping, a distinctive outlet shopping concept.

With 1,000 luxury outlet boutiques representing the world's top fashion and lifestyle brands, this Collection guarantees an unparalleled luxury shopping experience for sophisticated shoppers across Europe. Strategically located near popular European cities, these nine Villages have become tourist attractions in their own right.


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