Introduction

• Brief: Redesign the website for NTOI (Nutritional Therapists of Ireland), the professional association for qualified Nutritional Therapists.

• Challenge: Make it easy for members and the public to find info, join, and engage with the community.

• Goals: Modern, clear, and welcoming site that supports both professionals and the public.

Discovery Phase

• Stakeholder interviews: Talked to NTOI leadership and a few active members.

• Business requirements: Highlight membership benefits, events, and resources.

• User needs: Simple navigation, easy access to member services, and public info.

Problem Framing

• Problem: Old site was dated and hard to navigate—info was buried.

• Success: Users can find what they need in a couple of clicks.

• Constraints: Limited budget, must work well on mobile, easy to update.

User Research

• User interviews: Members and site visitors shared what they look for and what frustrates them.

• Competitive analysis: Checked other professional associations’ sites for best practices.

• Market findings: Most users bounce if they can’t find info quickly.

Synthesis

• Personas: New members, returning members, and the curious public.

• Journey mapping: Homepage → Find info → Join or access member resources.

• Key insights: Fast access to membership, events, and resources is key.

Solution Development

• Info architecture: Clear sections for Membership, Events, Resources, and About.

• Wireframes & prototypes: Focused on decluttering and surfacing key actions.

• Visual design: Clean, modern, and friendly—nothing intimidating.

Testing

• Usability testing: Ran with real members and staff.

• User feedback: Tweaked navigation labels, improved mobile layouts.

• Iterations: Adjusted homepage to highlight most-used features.

Implementation

• Handoff: Shared annotated wireframes and style guide with dev.

• Dev collaboration: Quick back-and-forth to get content and layouts right.

• Go-to-market: Announced via member newsletter and social.

Results & Impact

• Metrics: Faster navigation, more member sign-ups, and increased event registrations.

• User adoption: Positive feedback from members and public.

• Business impact: Stronger community engagement and easier site updates.

• Lessons learned: Simple, clear navigation and friendly visuals make a big difference for professional orgs.