Introduction

• Brief: Redesign the Líofa portal to motivate and support people pledging to become fluent Irish speakers.

• Challenge: Make the site inviting, simple, and supportive for language learners at every stage.

• Goals: Boost sign-ups, foster community, and help users track their progress.

Discovery Phase

• Stakeholder interviews with campaign organizers to clarify the mission and must-have features.

• Business requirements: Drive pledge sign-ups, promote Irish language resources, and showcase community stories.

• User needs: Easy pledge process, clear learning paths, and a sense of belonging.

Problem Framing

• Problem: Old site was static and uninspiring—users didn’t feel motivated or connected.

• Success: Users can easily pledge, find resources, and feel part of a movement.

• Constraints: Limited budget, must work for all ages and tech abilities.

User Research

• User interviews: Talked to learners, fluent speakers, and teachers about what motivates them.

• Competitive analysis: Reviewed other language campaign sites and learning platforms.

• Market research: Community and personal progress tracking drive engagement.

Synthesis

• Personas: “The Curious Beginner,” “The Returning Learner,” “The Community Champion.”

• Journey mapping: Homepage → Take the Pledge → Access resources → Share progress.

• Key insights: Simple CTAs, visible progress, and community stories are key.

Solution Development

• Info architecture: Clear pledge flow, resource hub, and community wall.

• Wireframes & prototypes: Iterated layouts for mobile and desktop.

• Visual design: Friendly, vibrant, and distinctly Irish—lots of green, approachable fonts, and real user photos.

Testing

• Usability testing: Ran with learners and older users—flagged confusing steps and unclear buttons.

• User feedback: Tweaked pledge flow, made resources more prominent, and added more community highlights.

• Design iterations: Refined visuals and simplified navigation.

Implementation

• Handoff: Provided annotated wireframes and style guide to devs.

• Dev collaboration: Quick feedback loops to ensure smooth pledge process and resource access.

• Go-to-market: Promoted via Irish language orgs, schools, and social media.

Results & Impact

• Metrics: More pledges, higher return visits, and lots of positive feedback from learners.

• User adoption: People of all ages found it easy to join and stay engaged.

• Business impact: Helped grow the Irish-speaking community and campaign reach.

• Lessons learned: Keep flows simple, highlight real stories, and celebrate every bit of progress.