Introduction

• Brief: Build a dynamic, interactive Flash flow board to showcase Acorn Regulatory’s broad service offering.

• Challenge: Make complex consultancy services accessible and engaging for a diverse, international pharma audience.

• Goals: Allow users to intuitively explore services by interacting with molecular structures.

Discovery Phase

• Stakeholder interviews clarified the need for a visually engaging, easy-to-navigate overview of services.

• Business requirements: Communicate breadth of expertise and support sales conversations.

• User needs: Quick, clear access to detailed service info—no jargon, no overwhelm.

Problem Framing

• Problem statement: Existing site buried key offerings in dense text; users struggled to grasp the full value proposition.

• Success criteria: Users can quickly discover and understand services with minimal clicks.

• Constraints: Must work within Flash tech; needs to be intuitive for both pharma experts and newcomers.

User Research

• User interviews: Pharma clients wanted a “big picture” view, but also fast drill-down into specifics.

• Competitive analysis: Most competitors used static lists; few offered interactive exploration.

• Market research: Visual, interactive UIs increase engagement for complex B2B offerings.

Synthesis

• Personas: Pharma execs, QA managers, and regulatory consultants—each with different info needs.

• Journey mapping: From homepage to detailed service exploration, aiming for “aha” moments.

• Key insights: Hover-based interaction is fast; visual metaphors (molecular structures) resonate with science-driven users.

Solution Development

• Information architecture: Grouped services by function, mapped to molecular visuals.

• Wireframes & prototypes: Early sketches focused on hover and click pathways.

• Visual design: Clean, professional look with interactive highlights and smooth transitions.

Testing

• Usability testing: Pharma users found the hover-to-explore model intuitive and fun.

• Feedback: Tweaked labels and tooltips for clarity; adjusted flow for faster navigation.

• Iterations: Refined color palette and interaction cues based on real user feedback.

Implementation

• Handoff: Delivered annotated Flash files and documentation to dev team.

• Collaboration: Worked closely with devs to optimize performance and smooth animations.

• Go-to-market: Rolled out with a homepage feature and targeted outreach to pharma prospects.